I’m happy to share some draft logo concepts I’ve been working on for the Inland Fatherhood Initiative. After our discussions about creating a visual identity that genuinely connects with fathers and clearly communicates our mission, I’ve developed several options that I’d love your thoughts on.
Design Approach
I went with a vibrant orange as our signature color – it’s energetic, warm, and stands out while conveying the optimism and approachability we want to project. This color choice creates an inviting feeling while ensuring our materials will be instantly recognizable in the community.
The white silhouettes against the orange background create what I hope are powerful, emotional images that speak directly to our mission of strengthening father-child relationships. I’ve explored a few different compositions:
Based on comments, the latest version:

Father and child walking hand-in-hand



Complete family unit showing the father’s role within the broader family context



Various positioning options to give us flexibility for different applications
The typography is bold and straightforward – communicating strength and clarity. I know the spacing needs work, and we’ll refine that once we narrow down our preferred direction.
What I’m Looking For
I’d appreciate your honest thoughts on:
- Which concept best captures the spirit of what we’re building
- If the orange feels right for our audience
- Whether the father-child only silhouettes or the family unit better represents our mission
- Any specific elements you’d adjust or refine
I believe these concepts have potential to capture what we’re trying to build – a strong, supportive community that celebrates and strengthens the unique bond between fathers and their children.
Looking forward to your feedback in the comments!
Orange is great,can we have two kids instead of one? Like take the mom out and move that kid closer to the dad?
Love it, Cassandra! I’ll definitely incorporate two kids in the design. The family silhouettes were meant to show our ideal of strong family units, but having a clearer focus on the father with multiple children better represents the mission. I’ve just posted some updated versions with improved lettering as well. Let me know what you think of those, please. I’m partial to the stretched version…
The colors are perfect.
Agreed with Cassandra remove the woman move the boy over to close the gap.
And I’m partial to the bottom horizontal stretched lettering.
Excellent. I’ll have the revised version up this weekend!
Latest is live. Please share your thoughts 🙂
Nailed it.
Bomb.com
Awesome
Fantastic
👍