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Remember: “A gift of $37.50 provides one hour of transformative fatherhood training in our community. When you make this a monthly commitment, your $37.50 monthly gift sponsors 25% of a father’s complete 24-7 Dad program over the course of a year. Want to make an even bigger impact? A monthly gift of $150 fully funds one father’s entire journey through the 24-7 Dad curriculum each year, transforming not just his life but his children’s future.”
Executive summary
SpoFI is launching a peer-to-peer fundraising campaign for Giving Tuesday 2024 with a goal of raising $20,000 through four community teams: Staff, Board, Teachers, and Volunteer/Donor. The campaign will leverage our Givebutter platform and multi-channel outreach to expand our donor base, increase recurring gifts, and strengthen community connections.
Background
- SpoFI has an immediate funding need to support year-end programming
- Previous campaigns have relied primarily on direct appeals
- Current donor base is engaged but limited in size
- Givebutter platform offers untapped peer-to-peer capabilities
- Community members have expressed interest in more active fundraising roles
Problem Statement
We need to expand our donor base and increase recurring donations while building stronger community connections among our stakeholders. Traditional fundraising methods haven’t fully utilized our community’s networks and storytelling potential.
Welcome & Campaign Overview
What is Giving Tuesday?
Giving Tuesday (December 3, 2024) is a Global Day of Generosity following Thanksgiving, perfectly aligned with SpoFI’s mission. Every $37.50 donated provides one full hour of transformative fatherhood training. This Global Day of Giving is a powerful opportunity to help more fathers become the parents their children need.
Campaign mission
Supporting SpoFI’s work in restoring the value of fatherhood: expand our donor base, increase recurring gifts, and strengthen community connections.
Goal breakdown
- Overall target: $20,000
- Each team goal: $5,000
- Individual fundraiser target (assumes 3-4 /team): $1,350 (helps 3 fathers make it through 24-7 Basic)
- Our focus should be recurring donations. Monthly $37.50 at a minimum
- Impact metrics: $37.50 = 1 hour of father training
Key messaging points
- Lead with transformation stories: See examples below, and check out the Impact Quotes Library
- Emphasize ripple effect in community
- Connect to broader social impact
Team Captain Roles & Resources
- Daily check-ins with fundraisers
- Share success stories
- Available support:
- Digital resource package access
- Emergency contacts: Lawrence, Ron
- MS Teams channel for communication: Giving Tuesday 2024 Team | Support and Docs | Microsoft Teams
- Technical support protocol
- MS Teams group (above) will be primary resource
- call Lawrence if you must 😉
Givebutter Platform
Note: You must have authorization to access the Dashboard and Teams console!
How to Add Team Members
Please see sample messaging for more detail
Send link (recommended)
Invite via Email
- Go to the teams page, and select “Invite by Email”
- Enter 1 or more email addresses, presto!
Teams Pages w/ Links
Recruitment & Timeline
Team building targets
4-5 fundraisers per team (but the more the merrier!)—anyone may join your team regardless of their official role in the organization e.g., a star student may join the Staff Team and likewise a volunteer may join the Alumni team
Sample Recruitment Messaging
Please personalize messaging found in our Team Captain Cheat Sheet & use our Impact Story Library as well.
Sample Email Invite
Subject: Join my team to transform fathers' lives (+ win prizes!)
Hi [Name]!
I'm leading a team for Spokane Fatherhood Initiative's Giving Tuesday campaign and would love to have you join us.
Just $37.50 provides an hour of life-changing fatherhood training.
Plus, we're making fundraising fun:
- Cash prizes for top fundraisers
- Winning team gets dinner with our Executive Director
- Easy-to-use sharing tools
- Ready-to-customize templates
Want to help transform fathers and families while competing for a good cause?
Just click here to join my team: https://givebutter.com/spofi-giving-tuesday/join
Looking forward to changing lives together!
[Your name]
PS Make sure to select "[team-name]" when signing up :)
Sample Email Invite
Hey! I'm building a team for SpoFI's Giving Tuesday campaign. Help fathers while competing for prizes! Top fundraisers win cash & team dinner. Would mean the world if you'd join! https://givebutter.com/spofi-giving-tuesday/join
Team Captain FAQs
Campaign Basics
Q: What’s my role as a team captain? A: Your role is to recruit team members, guide them in setting up their pages, share campaign messaging, and encourage fundraising efforts. You’re also responsible for maintaining team momentum and celebrating successes.
Q: How do I recruit team members? A: Start with your personal network – friends, family, colleagues. Use the 30-second pitch provided in the Team Captain Cheat Sheet. Emphasize our impact stories and the opportunity to compete for prizes.
Q: What are our fundraising goals? A: Each team member should aim for $500 individually at a minimum (NOTE: $37.50/mo will tally as $38, but we’ll count it as $450 for the year). Focus on securing monthly recurring gifts as they provide sustainable support for our programs.
Technical Support
Q: How do I monitor my team’s progress? A: Through your Givebutter dashboard, you can track individual and team fundraising totals, donor activity, and engagement metrics.
Q: A team member can’t access their page. What should I do? A: First, ensure they’re using the correct URL format: givebutter.com/spofi-giving-tuesday/[team-name]/[their-name]. ALSO chent in on our Teams channel: MS Teams channel for communication: Giving Tuesday 2024 Team | Support and Docs | Microsoft Teams. For additional help, direct them to lawrence@spofi.org.
Q: How do I customize my team’s page? A: Click “Share & Manage” on your team page, then “Edit Page” to update your team story, photo, and goal.
Campaign Messaging
Q: Which impact stories should I share? A: We’ve provided three main arcs: “From Desperation to Hope,” “From Broken to Brotherhood,” and “Breaking Cycles & Creating Legacy.” Choose the one that resonates most with your audience, or alternate between them.
Q: What’s our key impact metric? A: $37.50 provides one hour of life-changing fatherhood training. This is a powerful number to share in all communications.
Q: How do I handle sensitive questions about the fathers we serve? A: Focus on transformation stories and positive outcomes. If asked about specific situations, emphasize our commitment to privacy and dignity.
Team Member FAQs
Getting Started
Q: How do I set up my fundraising page? A:
- Click “Share & Manage” on your page
- Select “Edit Page”
- Add your photo and story (use provided templates)
- Set your fundraising goal
- Save and start sharing!
Q: What should I write in my personal story? A: We’ve provided two story templates – one focusing on hope, another on brotherhood. Choose one that resonates with you and customize it with your personal connection to SpoFI.
Q: How do I share my page effectively? A: Use the built-in share buttons for social media platforms. Remember to share personal messages rather than just the link – tell people why you’re supporting SpoFI.
Fundraising Support
Q: What if someone wants to make a monthly donation? A: Monthly giving options are built into the donation form. Encourage donors to consider monthly gifts by emphasizing their sustained impact.
Q: Can donors give anonymously? A: Yes, donors can choose to remain anonymous during the checkout process.
Q: Will donors receive tax receipts? A: Yes, Givebutter automatically sends tax receipts for all donations.
Campaign Details
Q: How long does the campaign run? A: The campaign is focused on Giving Tuesday but will remain open to allow for additional contributions.
Q: What prizes are available? A: Individual fundraisers can win cash prizes, and the winning team gets dinner with the Executive Director!
Q: Where can I find more impact stories to share? A: We’ve provided a comprehensive quote library organized by theme.
Need Help?
For both captains and team members:
- Technical issues: lawrence@spofi.org
- Campaign questions: giving@spofi.org
- General support: MS Teams channel for communication: Giving Tuesday 2024 Team | Support and Docs | Microsoft Teams
Resources
- Email and social media templates [to be provided]
- Impact story “library”
- Progress tracking sheets [to be provided]
- FAQ document [to be provided]
- Contact lists [to be provided]
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